Rolex SA is a Swiss manufacturer of high-quality, luxury wristwatches. Rolex watches are popularly regarded as status symbolsand BusinessWeek magazine ranks Rolex #71 on its 2007 annual list of the 100 most valuable global brands.
The first wristwatch with an automatically changing date on the dial (Rolex Datejust, 1945)
The first wristwatch with an automatically changing day and date on the dial (Rolex Day-Date)
The first wristwatch case waterproof to 100 m (330 ft) (Rolex Oyster Perpetual Submariner, 1953)
The first wristwatch to show two time zones at once (Rolex GMT Master, 1954)
The first watchmaker to earn chronometer certification for a wristwatch
Rolex has three watch lines: Oyster Perpetual, Professional and Cellini (the Cellini line is Rolex's line of 'dressy' watches) and the primary bracelets for the Oyster line are named Jubilee, Oyster and President.